Since broadcast messages act a bit like a BCC (blind carbon copy) on an email, you can safely choose which group of contacts to send a message to and not worry about other members of that group seeing someone else’s contact information. Whatever you decide to broadcast, you are always ensuring that the communication between school and parents is seamless, and delivered quickly and effectively. It is highly likely that this messaging tool is used by parents, so why not utilise this and create a list of the pupils’ parents - sorted perhaps by year group - and send important updates to everyone at once? This can be anything from reminders about homework unexpected closures or snow days upcoming events like school fetes or concerts, and where you can buy tickets school news filtered by year group and relevance and many, many other things. How can we use WhatsApp Broadcast in schools? But if you still continue to send broadcast, the quality rating will eventually deteriorate and the number will get blocked.It is time to incorporate WhatsApp, as another far-reaching platform, into your own marketing strategies making great use of this 1-1 communication to create a more personalised user experience. Try to maintain a good quality rating for a week and your API rating will come back to healthy. Once you stop sending broadcast for some days, your Quality Rating will improve. When your Quality Rating goes down, you will receive a warning notification in your Business Manager Account.
But, if the users start blocking you, that is considered a bad response.Ĭan I send broadcast message even with low quality rating? # If there are doing nothing, that is considered neutral. A good response is considered when the user interacts with the message either by clicking on the CTAs or replying to the message. The quality rating entirely depends on how the users are responding to your campaign messages.
What all factors affect the WhatsApp Quality Rating? #
Be thoughtful of informational messages, optimizing for content and length. Be mindful of messaging frequency avoid sending customers too many messages a day. Avoid sending open-ended welcome or introductory messages.Ĥ. Make the messages highly personalized and useful to users. Only send messages to users who have opted in to receive messages from your business.ģ. Make sure messages follow the WhatsApp Business PolicyĢ. To improve or maintain high WhatsApp Quality ratingġ. How to improve the WhatsApp Quality Rating? # There are three different quality states: It also depicts how well your WhatsApp Broadcast/Campaigns are performing. The WhatsApp Business API clients’ Quality Rating shows the message quality that your customer received in the past 24 hours.
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